The Doughnut

Promoting Your Live Shows And Selling Gig Tickets

on , modified 9 Feb, 2013

Promoting Your Live Shows And Selling Gig Tickets

Things have been running on all cylinders here at The Doughnut as we gear up towards major changes – and we’re aware that the frequency of music tutorials has been inconsistent.

So, for a break between behind-the-scenes deadlines, here are some ideas on how to make selling gig tickets and getting more punters to your shows a whole bunch easier…

Promoting A Show

  • First up: Create a profile for your band on Songkick to easily seed your gig listings.
  • Use your connections. Send a message to your mailing list, whether that’s your Facebook fans or a database of email addresses from Bandcamp
  • Identify your key fans, even if they’re friends, and ask them to share or retweet your gig posts (DISCLAIMER: mothers count as friends).
  • Build buzz around the promotion as well as the gig itself. For instance, why not hold a flyer design competition?
  • Engage with fans via Twitter in the days leading up to the gig (note “engage with” not “tweet at”). Take requests or get opinions on opening songs – and don’t forget to allocate a hashtag to make it recognisable.
  • Interact with the venue. Fans of the venue are already following them, so why not leverage that fanbase via public conversations with your hosts for the evening.
  • Guests lists aren’t just for groupies. Invite photographers and journalists to your gigs in order to convince people to come to the next show.
  • Create an easily editable image template to use as your Facebook cover or Twitter background which displays the details of the next gig.
  • Make a database of your local radio stations, newspapers, community notice boards – anywhere you can place an ad for your gigs.
  • If all else fails; get in the news! Break a record, turn your event into a campaign for a cause or go further to get media attention than anybody has ever been (hint: Space is the place).

Image Source: pcambra

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